How Wal-Mart is moving the needle on e-commerce
Traditional retail in the United States, the kind you find at the malls, and urban depart-
ment stores, is in trouble. The revenues of very large retailers such as Walmart,
Macys, Kohls, Sears, and Nordstrom from retail sales at physical locations have all
been relatively flat for many years. Target, Macys, Sears, JCPenny, and others have
closed hundreds of stores.
Complementary video: Wal-Mart To Acquire Jet.com For $3.3B URL h
Questions:1. What are the three key assets that Walmart can leverage (build on) to compete with Amazon and other online retailers?
2. WhatisWalmart’se-commercestrategy?
3. Why isn’t Walmart worried about the channel conflict between its online sales and its store sales?
4. Why is Walmart in-sourcing the development of its online operation, in part by acquiring technology companies rather than outsourcing development to low-cost countries and other domestic firms?
5. Why did Walmart acquire Jet.com?
6. How does Walmart’s fulfillment operation differ from Amazon’s?