Programação
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a) definição do tema e a dupla - 19/09/2023, sala de aula
b) descrição dos grupos deve ser realizada até o dia 25/09/23, às 14:00, através do e-disciplinas. (alterações até 13/10)
c) relatório deve ser realizada até o dia 05/12/23, às 17:00, através do disciplina.
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Encaminhar informações sobre o grupo e detalhes sobre o Tema escolhido:
Título:
Descrição,
Grupo.
Estrutura: conteúdo preliminar da monografia da disciplina. Procure listar todos os tópicos que serão abordados e um resumo de dois ou três parágrafos detalhando o conteúdo do tópico e eventualmente os sub-tópicos.
Observação: incluir mais detalhes nos tópicos que já foram apresentados em aulas anteriores, utilizando os conceitos adequados.
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Entrega da Monografia em formato PDF - na terça-feira - 05/12 até as 17h00min.
(necessário a entrega de pelo menos um dos componentes do grupo). Será tolerado a entrega com atraso até a próxima sexta-feira (com desconto de 0,5 por dia). -
Todos os grupos devem entregar os slides das apresentações até o dia 28/11 até as 8h20min, antes das apresentações.
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Notas da Prova realizada em 24/10/2023
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- Escolha um dos estudos de casos e Responda às questões que estão no final do texto.
- Você deve anexar um arquivo pdf (arquivos Word não serão considerados) segundo o modelo anexo.
- Entregar 06/09 até as 14h
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- Escolher um dos Estudos de Casos Finais (Texto ou Video)
- Entregar até as 11/09
- Você deve anexar um arquivo pdf (arquivos Word não serão considerados) segundo o modelo anexo.
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- Escolha um dos estudos de casos e Responda às questões que estão no final do texto.
- Entregar 12/09 até as 14h
- Você deve anexar um arquivo pdf (arquivos Word não serão considerados) segundo o modelo anexo.
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- Responder para o Estudo de Caso Final;
- Entregar até dia 18/09;
- Você deve anexar um arquivo pdf (arquivos Word não serão considerados) segundo o modelo anexo.
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INFORMATION SYSTEMS, ORGANIZATIONS, AND STRATEGY
GE Becomes a Digital Firm: The Emerging Industrial Internet Competing on Global Delivery with Akamai
1. What did Immelt mean by the “digitization of the industrial world” and “the industrial Internet?” What are the four central elements of the industrial Internet?
2. What were the three alternatives GE had for developing the hardware and software capabilities to become a digital firm?
3. Which option for developing its digital capabilities did GE choose and why?
4. Why did GE want to treat analytics as a company expertise just as it had always treated material science?
5. What example did Immelt use to illustrate the value of digital knowledge to GE customers?
6. What did Immelt mean when he said GE would become a “platform” and “app” company?
7. Why did Immelt believe GE needed to hire thousands of new people to achieve its goals of becoming a digital firm?
8. What is the “culture of simplification” that Immelt believed was needed at GE?
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- Escolha um dos estudos de casos e Responda às questões que estão no final do texto.
- Entregar até o dia 26/09 (terça-feira) as 14h
- Você deve anexar um arquivo pdf (arquivos Word não serão considerados) segundo o modelo anexo.
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TheFCC’s netneutrality rules,explainedin172 seconds
URL https://www.youtube.com/watch?v=sBKPacCuXsw; L=3:06
Questions:
1) What did the FCC’s net neutrality rules decide in 2015 about whether or not ISPs can be regulated as public utilities, and why is this important?
2) Are you in favor of network neutrality? Why or why not?
3) Do you believe broadband providers should be allowed to charge companies like Netflix and YouTube a premium for their bandwidth consumption?
4) What are some potential consequences for consumers of ending net neutrality regulations?
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- Escolha um dos estudos de casos e Responda às questões que estão no final do texto.
- Entregar 26/09 até as 14h ou durante a aula de 10/10/23
- Você deve anexar um arquivo pdf (arquivos Word não serão considerados) segundo o modelo anexo.
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Link do Wikipedia discutindo as principais característica e classificações de um Datacenter
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QUESTIONS:
1- What is Rockwell Automation’s relationship with the oil and gas industry?
2- How has the Internet of Things changed the oil and gas industry?
3. Why was Microsoft Azure a good choice for Rockwell?
4. What business problems did Rockwell’s partnership with Microsoft and implementation of IoT technologies solve or alleviate?
5. What are some other common applications for the Internet of Things?
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Questions1. What event convinced Netflix to switch to a cloud-based service?2. What is ChaosMonkey and why is it important for Netflix and its use of AWS?3. Why is it important for Netflix that AWS has multiple availability regions?4. Do you watch TV or movies on Netflix? Have you encountered varying quality of service at different times of day?
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Escolher um dos casos de estudo - responder as questões presentes no final.
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1. Why is Maersk’s business model “complex”?
2. What role do IoT sensors play in Maersk’s systems?
3. Why is tracking empty containers so important to efficient operations?
4. What is the “data driven culture” that Maersk is trying to strengthen?
5. Why does Maersk want to give their customers access to their system?
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Responda às seguintes questões referentes a SI e gere um texto para sua monografia referente a tópico "Segurança da Informação".
1. Quais são são a vulnerabilidades, os erros e uso indevido?
2. Qual o valor empresarial da segurança e do controle de seu Sistema de Informação?
3. Quais são os componentes de uma estrutura organizacional para segurança e controle de seu SI ?
4. Quais as mais importantes tecnologias e ferramentas disponíveis para salvaguardar recursos de informação?Obs: utilize os slides para melhor entendimento das questões colocadas.
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Additional video:
Chapter 8: Securing Information Systems
a) Cyberwar | Amy Zegart | TEDxStanford :
(b) “60 Minutes” investigates cyber-warfare URL https://www.youtube.com/watch?v=kw--zLJT3ak; L=5:52
Questions:
1. What are the three classes of cyberattacks and their effects, according to the Zertag video?
2. What are the five differences between cyber war fare and traditional war fare?
3. Why is the Stuxnet event considered to be historic?
4. What is a danger that the creators of Stuxnet have created for other industrialized countries, including the United States? What is the greatest fear created by Stuxnet?
5. Why are people (agents) needed “on the ground” in order for the Stuxnert virus to work? 6. Why did Iran, and American commentators, not consider Stuxnet an act of war?
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This video examines the economic and national security costs of cyberespionage. Cyberespionage involves the theft of intellectual property, as well as valuable situational and personal information, using surreptitious means on the Internet. While many advanced nations engage in cyberespionage, China has been implicated in many major cyberespionage programs aimed at the United States.
Questions:
1. What are cyberespionage groups stealing from the United States?
2. What does the video claim is the evidence these attacks are coming from China? Is this believable?
3. What does Adam Siegel in the video claim is the motivation of the Chinese government for conducting cyberespionage against the United States?
4. Why didn’t Nortel management take the Chinese threat seriously? Why do various contributors in the video claim that American management does not take the problem seriously?
5. The video claims the attacks on American corporate and military computer systems are increasingly sophisticated. Do you believe this is true?
6. Industrial espionage is a kind of technology transfer. The video claims the very DNA of Google is being drained by China, and that the United States will lose its competitive advantages with respect to China. Do you agree or disagree? Why? How else is technology transferred? Is it possible to stop technology transfer of any kind?
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Traditional retail in the United States, the kind you find at the malls, and urban depart- ment stores, is in trouble. The revenues of very large retailers such as Walmart, Macys, Kohls, Sears, and Nordstrom from retail sales at physical locations have all been relatively flat for many years. Target, Macys, Sears, JCPenny, and others have closed hundreds of stores.
Complementary video: Wal-Mart To Acquire Jet.com For $3.3B URL h
Questions:1. What are the three key assets that Walmart can leverage (build on) to compete with Amazon and other online retailers?
2. WhatisWalmart’se-commercestrategy?
3. Why isn’t Walmart worried about the channel conflict between its online sales and its store sales?
4. Why is Walmart in-sourcing the development of its online operation, in part by acquiring technology companies rather than outsourcing development to low-cost countries and other domestic firms?
5. Why did Walmart acquire Jet.com?
6. How does Walmart’s fulfillment operation differ from Amazon’s?
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Groupon focuses on local and mobile e-commerce, offering daily deals and coupons (“Groupons”), with 75% of transactions occuring on a mobile device. According to Groupon, it has about 25 million active users, and since its founding in 2008, has sold over 1.5 billion Groupons around the world. According to Groupon,
it has worked with over 1 million merchants through the years. Groupon Now was a Groupon location-based service that found local deals that customers could buy and use immediately via their mobile phone. It was also used by merchants to attract customers during their least busy hours.Complementar video: Groupon Now--Merchant. URL
1. What are the weaknesses of Groupon’s business model described in the videos?
2. What features of contemporary e-commerce did Groupon Now utilize?
3. What value does Groupon provide subscribing merchants? What value does it provide customers?
4. What kinds of businesses are most likely to benefit from using Groupon?
5. Visit Groupon’s Web site and enter your zip code. What kinds of deals are displayed? Would you use Groupon? Why or why not?
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Etsy is an online marketplace for handmade items, art and craft supplies. Etsy strives to build a sense of community among buyers and sellers.
Questions:
1. What is Etsy’s business model and revenue model?
2. How does Etsy’s Brooklyn headquarters depicted in the video reflect the culture and values of the company?
3. How important is “community” at Etsy? Visit Etsy’s website and describe its community-building features.
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•Desafios de gestão mais importantes:–Desenvolver uma compreensão clara dos objetivos de negócios–Saber como escolher a tecnologia certa para atingir esses objetivos•Desenvolva um mapa de presença de comércio eletrônico:–Quatro áreas: sites, e-mail, mídia social, mídia offline•Desenvolva um cronograma: marcos:–Dividindo um projeto em fases discretas
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NASA project managers discuss the key elements of successful project management and experience leading NASA projects over the last 30 years.
Questions:
1. What are some of the biggest challenges identified by the various NASA project managers interviewed in the video?
2. Why is team building an important aspect of project management?
3. What are some of the important elements of decision-making identified in the video?
4. What are some of the perspectives offered by the various project managers inter- viewed in the video on the role that a project manager plays in a project?
5. Where do good ideas come from in a project and how can they be encouraged?
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Preparar um Plano de Sistemas de Informação do Projeto da Disciplina.
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IBM Sametime (now called HCL Sametime) is a virtual collaboration environment that is used by firms as a part of their enterprise systems. The objective of these systems is to increase collaboration among remote or mobile work teams while not increasing travel costs and meeting costs. Using video, audio, and interactive software, Sametime allows groups of people to meet electronically even though they are geographically separated.
Additional URL: IBM Sametime meetings on a tablet URL ; L=6:51
Questions:1. Based on the video and text of the case, list and briefly describe five areas where Sametime may increase employee productivity. What do you think will produce the greatest increase in employee productivity?
2. How does Sametime support collaboration?
3. What types of communication are integrated within Sametime’s digital environment? What type of communication is missing? Does it make a difference?
4. In what ways is Sametime both mobile and social?
5. How does Sametime use the cloud?
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Prova disponível para os alunos presentes em sala de aula que optaram por fazer a versão digital.
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These videos describes IBM’s Watson artificial intelligence system and how this technology was used to answer questions on Jeopardy, a television quiz show. They also discuss how Watson can be used to improve decision making. Watson’s capabilities are now a major part of IBM’s product strategy.
First video:
Second video:
Questions:
1. According to the first video, what are the four steps that humans follow when seeking to understand a situation and make a decision? Are these the steps you followed when deciding to take this discipline ? Or when you chose your last vacation destination?
2. Why is Watson different from traditional computer programs?
3. What is the “corpus of knowledge” of a field or domain that Watson needs to work?
4. How do humans train Watson to make the right decision?
5. Was playing Jeopardy a good way to test machine intelligence? Why or why not?
6. Is Watson a good example of a computer system demonstrating intelligence similar to that of a human?
7. Suggest some other applications for Watson.
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Sugira uma possível aplicação das técnicas de IA em seu projeto final do curso. Quais seriam as técnicas envolvidas? Quais vantagens o uso de tal técnica poderia oferecer?
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PSEG is one of the largest electrical and gas utilities in the United States, and the largest utility in New Jersey where it is headquartered. PSEG operates a fleet of power generation units, and several thousand miles of electrical lines and gas lines in the northeast region. Maintaining these facilities at peak operational efficiency requires an extraordinary amount of data on how individual generator plants and transmission links are actually operating. PSEG has turned to General Electric’s Predix platform to monitor its machines and processes in an effort to optimize their performance, predict when machines and processes will fail, and initiate predictive maintenance programs before they fail. GE refers to its platform as an important part of the Industrial Internet.
First video:
Second Video:Questions:
1. How does De Lancey describe Predix?
2. What benefits does Predix promise to deliver to business firms and managers? 3. What is “predictive maintenance?” Why is it important?
4. How is PSEG using GE software such as Predix to optimize its efficiency?5. What is the Industrial Internet? How does it differ from the Internet we are accus- tomed to using?
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Escolha um Caso de Estudo apresentado neste capítulo e responda as questões.
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Humanetics is a small precision machining firm headquartered in Texas. In order to expand into a global corporation, Humanetics needed to find an enterprise-wide system that could coordinate not only its production in the United States, but also its production in Mexico and China.
Link: http://www.youtube.com/watch?v=bOy1Q7s9lls
Questions:
1 - What are some of the software modules used by Humaneutics? Pick one of these modules and describe how this module could help the firm compete and meet customer requirements.
2. What does the video say is the payback that Humanetics has received from using Global Shop Solutions?
3. What role does the “globalshopdocumentcontrol” capability play in the globalization of the firm?
4. How does the firm use Global Shop Solutions to monitor and increase productivity among its workers?
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Selecione um estudo de caso e responda as questões apresentas no final do texto.