Texto para seminário "Winning hearts, minds and sales: how marketing communication enters the purchase process in emerging and mature markets"
PAUWELS, Koen; ERGUNCU, Selin; YILDIRIM, Gokhan. Winning hearts, minds and sales: how marketing communication enters the purchase process in emerging and mature markets. International Journal of Research in Marketing, v. 30, p.57-68, 2013.
Clique no link Winning hearts, minds and sales.pdf para ver o arquivo.