- To develop with students their ability to understand the importance of innovation for businesses’ competitiveness, with an emphasis on the Brazilian context.
- To discuss the applicability of the main tools to run innovation activities and projects within organizations.
- To present examples of successful and unsuccessful innovations and analyze what can be learned from these experiences.
- Docente: Guilherme Ary Plonski
- Docente: Marcos Alberto Castelhano Bruno