WHY PEIRCE´S SEMIOTICS IS ALSO A THEORY OF COMMUNICATION
This paper is divided into three parts. The first part will deal with the aspects in which Peirce´s semiotics goes beyond a theory of communication. The second part will deal more specifically with semiotics as a theory of communication. The argument will be based on the idea that the triad of semiosis, namely, object, sign, and interpretant, can be considered as a very general construct abstracted from the logically cruder notion of the sender, message, and receiver (Peirce MS 318). The third part will argue that semiotics as a theory of communication expands into a triadic theory of objectivation (relation of the sign to its objects), signification (relation of the sign to itself), and interpretation (relation of the sign to its interpretants).