Artigos
- 1997 - Gerald Zaltman - Rethinking Market Research - Putting People Back in.pdf
- 2004 - McClure - Neural Correlates of Behavioral Preference for Culturally Familiar Drinks - Pepsi x Coke.pdf
- 2004 - Neuromarketing - beyond branding - The Lancet Neurology.pdf
- 2005 - Decision Neuroscience - Baba Shiv, Bechara, Levi et all.pdf
- 2005 - NeuroEconomics - an overview from an economic perspective - Kenning, Plassmann.pdf
- 2005 - The neuroscience of investing - fMRI of the reward system.pdf
- 2006 - What is neuromarketing - a discussion and agenda for future.pdf
- 2006 - Beyond Vicarys fantasies - the impact of subliminal priming and brand choice.pdf
- 2008 - A current overview of consumer neuroscience - Mirja Hubert.pdf
- 2009 - Daniel Simons - Gorillas in our midst - sustained inattentional blindness for dynamic events - eye tracking.pdf
- 2009 - Vecchiato - Changes in Brain Activity During the Observation of TV Commercials by using EEG, GSR and HR.pdf
- 2010 - Riding the Brain Waves - Neuromarketings Choppy, Uncharted Waters.pdf
- 2011 - Neuroeconomic Foundations of economic choice - Rangel.pdf
- 2013 - Consumer neuroscience - EEG e Eye Tracking.pdf
- 2016 - Review of studies in Neuromarketing for consumer behaviour .pdf
- 2016 - Tese - Are the Brain and the Mind One- Neuromarketing and How Consumers.pdf