SEO vs SEM
Completion requirements
Opened: Tuesday, 12 May 2020, 12:00 AM
Due: Tuesday, 12 May 2020, 11:50 AM
1) Explain
SEO
SEM
2) Explain the following acronyms/terms
• SERP
• PPC
• CTR
• CPC
• Convertion rate
• Wasted Spend
• Landing
page
3) Prepare a table comparing SEO vs SEM features