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RAD5029 - Planejamento e Gestão Estratégica de Marketing/Demand Driven Strategic Planning (2019)
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2019
FEARP
RAD
RAD5029--2019
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Discipline Program Final Version
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1- Understanding the basics of strategic planning and management
Uma contribuição empírica para geração de métodos de planejamento e gestão - Neves e Conejero (2011)
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Strategic marketing plans and collaborative networks - Neves (2007)
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Can you say what your strategy is - Collis and Rukstad (2008)
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Demand Driven Strategic Planning - Neves (2013)
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Livro
Contemporary Strategy Analysis - Grant (2016)
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Research Group Methods 2019 Compact
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Frameworks - Allan Gray
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Introductory presentation
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2- Where are we now? (Part 1/2)
Finding information for industry analysis - Rivkin and Cullen (2010)
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Video
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Video complement - disrupt innovate overview
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Fast Food Report
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Online Grocery Report
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DDSP Chapter 02 2019 Fava Neves Compact
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Top 10 Consumer Trends
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Using IBIS information
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3- Where are we now? (Part 2/2)
Competing on resources - Collins and Montegomery (2009)
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Strategic Capabilities - Bridging Strategy and Impact - Deloitte (2015)
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DDSP Chapter 03 2019 Fava Neves
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AWG Slides
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Video - Assessing Resources and Capabilities
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Strategy Session Capabilities - Growmark (AWG)
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4- Where we want to go? (Part 1/2)
Formation and Identification of Strategic Issues in Organizations a Review and Classification of Current Studies
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Strategic Problem Formulation Biases and Assumptions Embedded in Alternative Decision-Making Models
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Caso Kraft Heinz e o Capítulo 05 – Definição de Estratégias
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Desafio Kraft Estrategia
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DDSP Decision Making Model Fava Neves
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Apresentação Trustin Aula FEA RP - Pedro Paro
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Formation and identification of strategic issues in organizations - Soufiane and Zhamilya
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Strategic Problem Formulation - Marina e Pedro
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5- Where we want to go? (Part 2/2)
Customer Intimacy and Other Value Disciplines (Michael Treacy and Fred Wiersema)
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Future Scenario Planning in Strategic Management (Barav)
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Decision Making Model
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AWG - Strategy statement 19
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Customer Intimacy and Other Value Disciplines - Carlos and Zhamilya
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OK_Future Scenario Planning in Strategic Management - Fabio and Mariana
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DDSP - Elvin and Rafig
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6- How do we get there?
Growth from core (AWG)
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Glanbia Performance Nutrition
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Glanbia Exercise
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Growth Strategies and Firm Boundaries
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7- Actions & projects needed
Projects Development and Management (MFN)
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Problems in managing internal development projects in multi-project environments (Elonen and Artto)
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The role of project management in achiving project success (Munns and Bjeirmi)
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Problems in managing internal development projects in multi-project environments - Bukola and Guilherme
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Presentation-Elvin, Rafig
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ORPLANA - Um Caso de Sinergias e Convergências V1
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8- Talents & structure to make it happen
Strategic Talent Management (AWG)
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Building a game-changing talent strategy (HBR)
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The employee-customer-profit chains at Sears (Rucci, Kirn and Quinn)
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The Global Competition for Talented People (Neves and Scare)
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Engage Talents MFN Compact 2019
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Soft Skills that Companies are Looking
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9- Final Exam
Demand Driven Strategic Planning Assignment
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Minerva
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BRF
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Alphabet
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Nike
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Levi Strauss
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