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RAD5029 - Planejamento e Gestão Estratégica de Marketing/Demand Driven Strategic Planning (2019)
Início
Ambientes
2019
FEARP
RAD
RAD5029--2019
Programação
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Avisos
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Discipline Program Final Version
Arquivo
1- Understanding the basics of strategic planning and management
Uma contribuição empírica para geração de métodos de planejamento e gestão - Neves e Conejero (2011)
Arquivo
Strategic marketing plans and collaborative networks - Neves (2007)
Arquivo
Can you say what your strategy is - Collis and Rukstad (2008)
Arquivo
Demand Driven Strategic Planning - Neves (2013)
Arquivo
Livro
Contemporary Strategy Analysis - Grant (2016)
Arquivo
Research Group Methods 2019 Compact
Arquivo
Frameworks - Allan Gray
Arquivo
Introductory presentation
Arquivo
2- Where are we now? (Part 1/2)
Finding information for industry analysis - Rivkin and Cullen (2010)
Arquivo
Video
Arquivo
Video complement - disrupt innovate overview
Arquivo
Fast Food Report
Arquivo
Online Grocery Report
Arquivo
DDSP Chapter 02 2019 Fava Neves Compact
Arquivo
Top 10 Consumer Trends
Arquivo
Using IBIS information
Arquivo
3- Where are we now? (Part 2/2)
Competing on resources - Collins and Montegomery (2009)
Arquivo
Strategic Capabilities - Bridging Strategy and Impact - Deloitte (2015)
Arquivo
DDSP Chapter 03 2019 Fava Neves
Arquivo
AWG Slides
Arquivo
Video - Assessing Resources and Capabilities
Arquivo
Strategy Session Capabilities - Growmark (AWG)
Arquivo
4- Where we want to go? (Part 1/2)
Formation and Identification of Strategic Issues in Organizations a Review and Classification of Current Studies
Arquivo
Strategic Problem Formulation Biases and Assumptions Embedded in Alternative Decision-Making Models
Arquivo
Caso Kraft Heinz e o Capítulo 05 – Definição de Estratégias
Arquivo
Desafio Kraft Estrategia
Arquivo
DDSP Decision Making Model Fava Neves
Arquivo
Apresentação Trustin Aula FEA RP - Pedro Paro
Arquivo
Formation and identification of strategic issues in organizations - Soufiane and Zhamilya
Arquivo
Strategic Problem Formulation - Marina e Pedro
Arquivo
5- Where we want to go? (Part 2/2)
Customer Intimacy and Other Value Disciplines (Michael Treacy and Fred Wiersema)
Arquivo
Future Scenario Planning in Strategic Management (Barav)
Arquivo
Decision Making Model
Arquivo
AWG - Strategy statement 19
Arquivo
Customer Intimacy and Other Value Disciplines - Carlos and Zhamilya
Arquivo
OK_Future Scenario Planning in Strategic Management - Fabio and Mariana
Arquivo
DDSP - Elvin and Rafig
Arquivo
6- How do we get there?
Growth from core (AWG)
Arquivo
Glanbia Performance Nutrition
Arquivo
Glanbia Exercise
Arquivo
Growth Strategies and Firm Boundaries
Arquivo
7- Actions & projects needed
Projects Development and Management (MFN)
Arquivo
Problems in managing internal development projects in multi-project environments (Elonen and Artto)
Arquivo
The role of project management in achiving project success (Munns and Bjeirmi)
Arquivo
Problems in managing internal development projects in multi-project environments - Bukola and Guilherme
Arquivo
Presentation-Elvin, Rafig
Arquivo
ORPLANA - Um Caso de Sinergias e Convergências V1
Arquivo
8- Talents & structure to make it happen
Strategic Talent Management (AWG)
Arquivo
Building a game-changing talent strategy (HBR)
Arquivo
The employee-customer-profit chains at Sears (Rucci, Kirn and Quinn)
Arquivo
The Global Competition for Talented People (Neves and Scare)
Arquivo
Engage Talents MFN Compact 2019
Arquivo
Soft Skills that Companies are Looking
Arquivo
9- Final Exam
Demand Driven Strategic Planning Assignment
Arquivo
Minerva
Arquivo
BRF
Arquivo
Alphabet
Arquivo
Nike
Arquivo
Levi Strauss
Arquivo