SEP5848 - Integrated Innovation and Technology Management (2019)

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"Uncertainty is different than risk. Risk is about futures to which probabilities can be reasonably assigned. Uncertainty is about futures for which a probability distribution cannot be determined. Companies deal with risk every day and know how to manage with it. Often, though, companies become paralyzed in the face of uncertainty and they often mistake uncertainty for risk. Uncertainty is inherent in the complex ecosystems companies operate in. It comes from the constant evolution of customer demand, from new technological possibilities and designs, from competitive surprises and from political, economic and social shifts. Managing this uncertainty, and turning it into risk which the company can readily deal with, is critical to a company’s future."

INNOVATION STRATEGY – DEFINING HOW YOU MANAGE UNCERTAINTY, June 2015 available at: https://www.theinovogroup.com/author/larry/

Value is the set of benefits resulting from an exchange that are delivered to the stakeholders (Rana; Short; Evans, 2012)

RANA, P., SHORT, S. & EVANS, D - State-of-practice in business modelling and value-networks, emphasising potential future models that could deliver sustainable value. 2012. Disponivel em: http://www.sustainvalue.eu/publications.htm.

"Value constellation designs are based on the deployment of appropriate capabilities. These capabilities are put together by a supplier in ways that result in the customer-specific, customer-appropriate value-creating offering which enables these very customers to create value" Ramirez and Wallin (2000)

Value Propositions: The collection of products and services a business offers to meet the needs of its customers. 

Osterwalder & Pigneur 2010

The understanding or representation of a final state of a project. - class discussion 09/09/2019