Institutions: University of Sussex, Sussex, United Kingdom
Most cited papers (scopus):
1. (788) Rothwell, R. (1992). Successful industrial innovation: critical factors for the 1990s. R&d Management, 22(3), 221-240.
2. (630) Rothwell, R., Freeman, C., Horlsey, A., Jervis, V. T. P., Robertson, A. B., & Townsend, J. (1974). SAPPHO updated-project SAPPHO phase II. Research policy, 3(3), 258-291.
3. (580) Rothwell, R. (1994). Towards the fifth-generation innovation process. International marketing review, 11(1), 7-31.
Main Contribution to Innovation: Rothwell's five generations (5G) of innovation ( This model describes the five generations: technology-push, market-pull, coupling of R&D and marketing, integrated business processes and system integration & networking,