Ordinary capabilities involve the performance of
administrative, operational, and governance-related functions that are (technically) necessary to
accomplish tasks.
Teece, D. J. (2014). The foundations of enterprise performance: Dynamic and ordinary capabilities in an (economic) theory of firms. Academy of management perspectives, 28(4), 328-352.
Ordinary capabilities are like best practices. They typically start in one or two companies and spread to the entire industry.