This course explores the fundamental concepts, methodologies, and management frameworks associated with corporate innovation strategies, product differentiation, and their organizational implications. The curriculum prioritizes the management of strategic and radical innovation—defined by conditions of uncertainty rather than measurable risk—distinguishing it from the management of incremental innovation.
The scope of the course encompasses the organization of activities, processes, and functional subsystems, focusing on strategic resource allocation to identify, create, and capitalize on business opportunities. As this is an organizationally-focused course, students are expected to have completed PRO5766 or demonstrate proficiency in contemporary organizational theory. Foundational concepts of organizational theory will not be revisited; however, supplemental reading lists are available upon request.
Given the graduate-level nature of this course, high standards of academic and scientific writing are required, and the refinement of these communication skills will be a core objective throughout the term.
- Docente: Mario Sergio Salerno