RAD2401 - E-commerce (2024) - English

Define the fundamental concepts of e-commerce:

• Conceptualize e-commerce through the Internet and the virtual marketplace created by the World Wide Web.

Explain the impact of the Internet on business strategies:

• Discuss the impact of the Internet on business strategies, especially for small and medium-sized enterprises.

Demonstrate practical applications of Internet technology in business:

• Analyze applications of Internet technology in business and their benefits for companies and their customers.

Analyze competitive strategies in the context of e-commerce:

• Present and discuss competitive strategies related to e-commerce activities.

Develop a detailed business plan for an e-commerce venture:

• Guide the development of a business plan for e-commerce, incorporating market analysis, competitive strategies, and an implementation plan.