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EAP5036 - Gestão de Varejo (2024)

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  3. 2024
  4. FEA
  5. EAP
  6. EAP5036-2024
  7. Aula 3 (20/03) - Omnichannel/ Unified Commerce - D...
  8. Leitura complementar

Leitura complementar

    • At the source of integrated interactions across channels.pdfAt the source of integrated interactions across channels.pdf
    • Challenging the integration imperative-a customer perspective on omnichannel journeys.pdfChallenging the integration imperative-a customer perspective on omnichannel journeys.pdf
    • Combining channels to make smart purchases- webrooming and showrooming.pdfCombining channels to make smart purchases- webrooming and showrooming.pdf
    • Customer engagement through omnichannel retailing - The effects of channel integration quality.pdfCustomer engagement through omnichannel retailing - The effects of channel integration quality.pdf
    • From the Store to Omnichannel Retail - looking back three decades of research.pdfFrom the Store to Omnichannel Retail - looking back three decades of research.pdf
    • Omni channel retailing some reflections.pdfOmni channel retailing some reflections.pdf
    • Omni-channel management in the new retailing era.pdfOmni-channel management in the new retailing era.pdf
    • Omnichannel Retailing - a consumer perspective 2022.pdfOmnichannel Retailing - a consumer perspective 2022.pdf
    • Online and offline retailing What we know and directions for future research.pdfOnline and offline retailing What we know and directions for future research.pdf
    • Online channel strategies under different offline channel power structures.pdfOnline channel strategies under different offline channel power structures.pdf
    • The future of omnichannel retail - A four-stage Delphi study.pdfThe future of omnichannel retail - A four-stage Delphi study.pdf
    • What omnichannel really means.pdfWhat omnichannel really means.pdf
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