Opzioni di iscrizione
The objective of the course is to show the students the major concepts and trends connected to agri-food companies, mostly related to strategy and marketing.
- The Food Company as a Network
- Interorganizational Relationships and Contracts (Governance)
- Sustainability, Smallholders and Social Inclusion
- Food Consumer
- Demand Driven Organizations
- Go to Market Strategies and Vertical Structures
- Supply Chain (Sourcing) Strategies
- Innovation and New Concepts
- Communication in Agribusiness Companies
- Creative Pricing Strategies
- Value Creation, Capture and Sharing (VCCS)
- Agribusiness and Food Business Cases
- Docente: Marcos Fava Neves
Gli ospiti non possono entrare in questo corso, per favore autenticati.