The objective of the course is to show the students the major concepts and trends connected to agri-food companies, mostly related to strategy and marketing.

  • The Food Company as a Network
  • Interorganizational Relationships and Contracts (Governance)
  • Sustainability, Smallholders and Social Inclusion
  • Food Consumer
  • Demand Driven Organizations
  • Go to Market Strategies and Vertical Structures
  • Supply Chain (Sourcing) Strategies
  • Innovation and New Concepts
  • Communication in Agribusiness Companies
  • Creative Pricing Strategies
  • Value Creation, Capture and Sharing (VCCS)
  • Agribusiness and Food Business Cases