Objectives
- Critically evaluate the principles and functions of digital marketing programs, how they are applied and integrated with the company's marketing actions;
- Develop an understanding of consumer habits and available digital channels to help you achieve organizational goals as you learn to track, analyze, and optimize your digital campaigns; and
- Develop a comprehensive view of digital marketing actions and their tools, from search engine marketing and social media and influencer marketing to understanding the impact of artificial intelligence (AI) and automation on Marketing processes.
- Docente: Andres Rodriguez Veloso
- Docente: Sofia Batista Ferraz