Leituras Phygital e Omnichannel
10BOLTON, LILLIEMAY (2018) Customer-experience-challenges-bringing-together-digital-physical-and-social-realmsJournal-of-Service-Management.pdf
11MIKHEEV (2021) The-interaction-model-within-phygital-environment-as-an-implementation-of-the-open-innovation-conceptJournal-of-Open-Innovation.pdf
12JOHNSON, BARLOW(2021) Defining the Phygital Marketing Advantage.pdf
13MELE, SPENA, TREGUA, AMITRANO (20XX) The millenial customer journey-a Phygital mapping of emotional, behavioural and social experiences.pdf
14PANGARKAR, ARORA, SHUKLA (2022) Exploring phygital omnichannel luxury retailing for immersive customer experience.pdf
15SILVA, HERCULANO (2021) Places of phygital shopping experiences-the new supply frontier of business improvement districts in the digital age.pdf
16TAYLOR (2019) Omnichannel fulfillment strategies.pdf
17HICKMAN (2019) An-omnichannel-approach-to-retailin.pdf
18LEHRER, TRENZ (2022) Omnichannel Business.pdf
19CHUNG, HUBER, DEVIGNES, CLAUWAERT (2022) How B2B Businesses Can Get Omnichannel Sales Right.pdf
20BRYNJOLFSSON, HU, RAHMAN (2013) Competing in the Age of Omnichannel Retailing 2013.pdf
21LI, GONG(2022) What_Drives_Customer_Engagement_in_Omnichannel_Retailing_The_Role_of_Omnichannel_Integration_Perceived_Fluency_and_Perceived_Flow.pdf