Leituras Phygital e Omnichannel
- 10BOLTON, LILLIEMAY (2018) Customer-experience-challenges-bringing-together-digital-physical-and-social-realmsJournal-of-Service-Management.pdf
- 11MIKHEEV (2021) The-interaction-model-within-phygital-environment-as-an-implementation-of-the-open-innovation-conceptJournal-of-Open-Innovation.pdf
- 12JOHNSON, BARLOW(2021) Defining the Phygital Marketing Advantage.pdf
- 13MELE, SPENA, TREGUA, AMITRANO (20XX) The millenial customer journey-a Phygital mapping of emotional, behavioural and social experiences.pdf
- 14PANGARKAR, ARORA, SHUKLA (2022) Exploring phygital omnichannel luxury retailing for immersive customer experience.pdf
- 15SILVA, HERCULANO (2021) Places of phygital shopping experiences-the new supply frontier of business improvement districts in the digital age.pdf
- 16TAYLOR (2019) Omnichannel fulfillment strategies.pdf
- 17HICKMAN (2019) An-omnichannel-approach-to-retailin.pdf
- 18LEHRER, TRENZ (2022) Omnichannel Business.pdf
- 19CHUNG, HUBER, DEVIGNES, CLAUWAERT (2022) How B2B Businesses Can Get Omnichannel Sales Right.pdf
- 20BRYNJOLFSSON, HU, RAHMAN (2013) Competing in the Age of Omnichannel Retailing 2013.pdf
- 21LI, GONG(2022) What_Drives_Customer_Engagement_in_Omnichannel_Retailing_The_Role_of_Omnichannel_Integration_Perceived_Fluency_and_Perceived_Flow.pdf