Introduction to measurement and reporting of organizational performance for strategic and operational purposes with a focus on a variety of financial and non-financial performance measures suitable for both internal and external decision-making. Projects, together with a series of practical workshops, facilitate self-discovery of knowledge and development of a variety of professional skills and attitudes. The course is intended to develop a foundation for thinking about measurement so that students can not only learn the nuts and bolts of accounting, but also build an intuition for measurement that allows students to evaluate current measures and develop measures that are both relevant and reliable to decision makers.